This is my Dad. Fred.
Quiet. Astute. Generous. Sometimes grumpy.
He passed away on 22 March 2025.
Despite a lifetime of fitness and self-care, Dad was diagnosed with pancreatic cancer in late 2024. By early 2025, he had lost control of his bodily functions and needed to wear a nappy.
Some of his last memories were of shame and humiliation - degraded by a product that was supposed to help him.
Mum, his primary caregiver, was physically and emotionally exhausted. Her work, like that of millions of caregivers around the world, was unseen, unrecognised, and impossibly hard.
No family should have to live through that.
A problem hiding in plain sight.
Joyvié didn't begin with Dad.
It began a little earlier, when my daughter experienced repeated, severe nappy rash - and I started asking why.
The science is unambiguous: faeces trapped against skin breaks it down. Most babies recover quickly. But elderly skin stands no chance. Almost half of adults who rely on continence products develop sores that don't heal.
Yet every product on the market relies on the same flawed logic: seal waste tightly against the skin and hope for the best.
Hope belongs to families. Not to product engineering.
Redesigning dignity.
We realised that "better" wasn't enough. We didn't need a slightly more absorbent nappy; we needed to stop accepting that skin damage and a loss of dignity are inevitable when managing incontinence.
Joyvié is a fundamental redesign of how we handle this unglamorous reality. Our patent-pending technology is built to do one thing: prevent stool-to-skin contact entirely. By removing that physical source of irritation, we remove the primary source of shame, infection and care burden.
We’ve tested this ourselves - sometimes in clinical settings, sometimes in ways that were frankly absurd - because we believe we have no right to ask you to trust a solution we haven't lived ourselves.
Our promise.
Grief gave us clarity.
We aren’t just building a product; we are ending a cycle of degradation that has gone unchallenged for too long.
Our promise is to provide the protection, health, and dignity that should be the baseline of care, not the exception.
We are here to ensure that no one, whether they are receiving care or providing it, is forced to accept the unacceptable.
Zoe Founder, Joyvié Health.
Fred’s daughter.
Love a good change®